Dun & Bradstreet

The Dun & Bradstreet Holding s, Inc. (D&B) is an American company that provides commercial data, analytics, and insights for businesses.[2] Headquartered in Jacksonville, Florida, the company offers a wide range of products and services for risk and financial analysis, operations and supply, and sales and marketing professionals, as well as research and insights on global business issues. It serves customers in government and industries such as communications, technology, strategic financial services, and retail, telecommunications, and manufacturing markets.[3] The company's database contains over 500 million business records worldwide.[4]

History

19th century

Dun & Bradstreet traces its history to July 20, 1841, with formation of The Mercantile Agency in New York City by Lewis Tappan. Recognizing the need for a centralized credit reporting system, Tappan formed the company to create a network of correspondents who would provide reliable, objective credit information to subscribers.[5] As an advocate for civil rights, Tappan used his abolitionist connections to expand and update the company's credit information.[6]

Despite accusations of personal privacy invasion, by 1844 the Mercantile Agency had over 280 clients. The agency continued to expand, opening offices in Boston, Philadelphia, and Baltimore. By 1849, Tappan retired, allowing Benjamin Douglass to take over the booming business.[7]

In 1859, Douglass transferred the company to Robert Graham Dun, who immediately changed the firm's name to R. G. Dun & Company.[8] Over the next 40 years, Graham Dun continued to expand the business across international boundaries.

20th century

In March 1933, R. G. Dun & Company merged with competitor John M. Bradstreet to form today's Dun & Bradstreet.[9][10] The merger was engineered by Dun's CEO, Arthur Whiteside.[11] Whiteside's successor, J. Wilson Newman, worked to extend the company's range of products and services, expanding the company dramatically during the 1960s by engineering ways to apply new technologies to evolving operations.[11]

Moody's, a credit reporting agency, was acquired by Dun & Bradstreet in 1962. The Dun & Bradstreet Data Universal Numbering System (D&B D-U-N-S Number) was invented in 1963.[12][13] Other companies acquired during this time included R.H. Donnelley, Official Airline Guides, Thomas Y. Crowell Co., Funk & Wagnalls, Technical Publishing, McCormack & Dodge, and Corinthian Broadcasting, all since divested.

In 1986, Dun & Bradstreet acquired the education data company Market Data Retrieval (MDR).[14][15][16][17] That year, Dun & Bradstreet sold Technical Publishing to Cahners Publishing.[18]

In 1996, the company restructured, creating three entities: Dun & Bradstreet, Nielsen, and the Cognizant Corporation.[19] Cognizant Corporation included Nielsen TV Ratings, Gartner Group, Clarke-O'Neill, Erisco, and several other lesser known entities. In 1999, Cognizant Corporation spun off Nielsen TV Ratings and shortly thereafter divested all its holdings, emerging as IMS Health. IMS Health continued to hold its prize incubator company that is today known as Cognizant Corporation.

On July 1, 1998, Dun & Bradstreet split into two companies, one assuming the Dun & Bradstreet name while the other adopted the R.H. Donnelley name.[20]

21st century

In 2000, Dun & Bradstreet spun off Moody's Corporation.[21]

In 2001, Dun & Bradstreet acquired Harris InfoSource International, Inc., a data company. In February 2003, the company acquired Hoover's, a business reporting service.[22]

On February 5, 2003, Dun & Bradstreet restated prior period results to correct timing errors in recognizing some of the revenue associated with 14 of the company's 200+ products, after reviewing its revenue recognition from 1997 through 2002.[23][24] In August 2010, Dun & Bradstreet spun off and sold its credit monitoring and management business to a newly formed company, Dun & Bradstreet Credibility Corp. In 2007, Dun & Bradstreet acquired AllBusiness.com and sold the company in 2012.[25]

In October 2013, Bob Carrigan became the CEO of Dun & Bradstreet.[26]

On January 5, 2015, Dun & Bradstreet acquired the data management firm NetProspex.[27] In April 2015, Dun & Bradstreet acquired Dun & Bradstreet Credibility Corp. and announced the formation of a new division, Dun & Bradstreet Emerging Business. In January 2017, Dun & Bradstreet acquired Avention, the maker of OneSource solutions.[28]

On August 8, 2018, Dun & Bradstreet announced the appointment of Thomas J. Manning, who had served as the company's interim CEO, as its new Chief Executive Officer; at the same time they announced that the company had entered into a definitive agreement to be acquired by an investor group led by CC Capital, Cannae Holdings, and Thomas H. Lee Partners.[29]

On February 8, 2019, the investor group completed the acquisition of Dun & Bradstreet and it became a privately held company. Its former ticker symbol, DNB, was retired.[30]

On July 1, 2020, Dun & Bradstreet re-listed shares on the New York Stock Exchange, once again trading under the ticker symbol DNB.[31]

In January 2021, Dun & Bradstreet acquired Bisnode Business Information Group AB (“Bisnode”), a European data and analytics firm and long-standing member of the Dun & Bradstreet Worldwide Network, for an enterprise value of SEK7.2 billion (US$818 million).[32]

On May 20, 2021, Dun & Bradstreet announced its intention to move its global headquarters to Jacksonville, Florida.[33]

In 2024, Dun & Bradstreet integrated business banking and financial tools of Lili into its myD&B platform.[34]

On March 24, 2025, Dun & Bradstreet announced its agreement to be acquired by Clearlake Capital Group for 4.1 billion in cash, in a transaction valued at $7.7 billion, including debt.[35]

Operations

The company generates revenue through subscription-based products, business information reports, data licensing agreements, strategic partnerships, and concierge services.[2]

The company derives revenues through two segments: Americas, and non-Americas.

Americas consists of:

Non-Americas consists of:

  • The United States and Canada[36]
  • (The company divested its Latin America operations in September 2016)[37]
  • Europe
  • The United Kingdom
  • Ireland
  • China
  • Hong Kong
  • Taiwan
  • India
  • (Netherlands and Belgium operations were divested in November 2016)[37]
  • (Australian and New Zealand operations were divested in June 2015 to Archer Capital for $169.8 million and were rebranded as illion in 2018, with debt collection operations being formally rebranded as Milton Graham on 14 June 2018)[37][38][39][40]

Products and services

Dun & Bradstreet offers various products and services solving for credit, risk, marketing, sales, analytics, and more, including D&B Hoovers,[3][41][42] Master Data,[43] and D&B Data Exchange.[44]

See also

  • Credit rating agencies
  • Mercantile agencies

References

  1. US SEC: Form 10-K The Dun & Bradstreet Corporation U.S. Securities and Exchange Commission, February 22, 2024^
  2. Dun & Bradstreet Ushers in a New Era Yahoo Finance, March 10, 2015, retrieved 2017-09-13^
  3. Profile - Dun & Bradstreet Corp. Yahoo! Finance, retrieved September 12, 2014^
  4. 400M Businesses! A B2B Data First! www.dnb.com, November 5, 2020, retrieved 2022-02-03^
  5. History of the Dun & Bradstreet Corporation- Funding Universe Funding Universe, retrieved June 22, 2015^
  6. Who Made America? Innovators Lewis Tappan PBS, retrieved June 22, 2015^
  7. Who Made America? www.pbs.org, retrieved 2017-09-13^
  8. Dun & Bradstreet: This Month in Business History Library of Congress, retrieved June 22, 2015^
  9. Michael J. Hightower. Banking in Oklahoma Before Statehood University of Oklahoma Press, 2013, retrieved September 12, 2014^
  10. Ellen Terrell. Dun & Bradstreet: This Month in Business History Business Reference Services, Library of Congress, retrieved 2021-06-02^
  11. Dun and Bradstreet Company History dnb.com, retrieved 8 December 2015^
  12. Dun & Bradstreet: This Month in Business History (Business Reference Services, Library of Congress) www.loc.gov, retrieved 2017-09-13^
  13. Frequently Asked Questions for D-U-N-S Number and SAM Registration United States Department of Agriculture, retrieved September 12, 2014^
  14. FTC Challenges Dun & Bradstreet's Purchase of Competing Education Data Provider Federal Trade Commission, 2010-05-07, retrieved 2017-09-13^
  15. Veronica Anderson. Nielsen Exits D&B A Weakened Brand;Spinoff Alone Will Not Solve Unit's Problems Crain's Chicago Business, January 15, 1996^
  16. Cognizant Technology Solutions Corporation History Funding Universe, 2004^
  17. Kenneth N. Gilpin. Dun & Bradstreet Will Spin Off Moody's The New York Times, December 16, 1999^
  18. Dun & Bradstreet to Sell Technical Publishing Concerns Associated Press^
  19. Learn About Our Company History www.dnb.com, retrieved 2017-09-13^
  20. Dun & Bradstreet To Split Yellow Pages From Financial Unit Wall Street Journal, Eastern edition, 1997-12-18, retrieved 2021-08-03^
  21. Kevin Max. Dun & Bradstreet to Spin Off Moody's Unit TheStreet, 15 December 1999, retrieved 2021-08-03^
  22. History of The Dun & Bradstreet Corporation – FundingUniverse www.fundinguniverse.com, retrieved 2017-09-13^
  23. D&B Reports 2002 Fourth Quarter and Full Year Results - The Dun & Bradstreet Corporation investor.dnb.com, retrieved 2017-09-13^
  24. D&B Restated Prior Period Results dnb.com, retrieved 2013-10-27^
  25. Nicole, Kristen. Dun & Bradstreet Acquires AllBusiness.com for $55M Mashable, December 4, 2007^
  26. Bob Carrigan Named CEO of Dun & Bradstreet Folio, 2013-09-11, retrieved 2021-06-09^
  27. Mike Shields. Dun & Bradstreet Acquires Data Management Firm NetProspex WSJ, 2015-01-08, retrieved 2017-09-13^
  28. Dun & Bradstreet acquires Avention Reuters, January 10, 2017, retrieved 2017-09-13^
  29. Dun & Bradstreet to go private for $5.38 billion cnbc.com, August 9, 2018, retrieved 2019-04-16^
  30. Dun & Bradstreet is now a private company dnb.com, February 8, 2019, retrieved 2019-04-16^
  31. Dun & Bradstreet Announces Pricing Of Initial Public Offering dnb.com, June 30, 2020, retrieved 2020-07-01^
  32. Dun & Bradstreet Completes Acquisition of Bisnode, a Leading European Data & Analytics Business Businesswire.com, January 11, 2021, retrieved 2021-02-26^
  33. Large data and analytics company moving global headquarters from New Jersey to Jacksonville www.news4jax.com, May 20, 2021^
  34. Lili partners with Dun & Bradstreet to boost small business banking and credit access^
  35. PE firm Clearlake to buy Dun & Bradstreet for $4.1 billion in cash www.reuters.com, March 24, 2025^
  36. Dun & Bradstreet Corp (DNB) Reuters, retrieved 2017-09-15^
  37. 10-K: DUN & BRADSTREET CORP/NW MarketWatch, retrieved 2017-09-15^
  38. Company Overview of illion Bloomberg.com, Bloomberg, retrieved 8 June 2019^
  39. illion is now formally integrating our subsidiaries to deliver an even more cohesive suite of solutions to you. rebrand.illion.com.au/home, illion Australia Pty. Ltd., retrieved 8 June 2019^
  40. It with great excitement that we announce our new receivables optimisation brand: Milton Graham rebrand.illion.com.au/milton-graham, illion Australia Pty. Ltd., retrieved 8 June 2019^
  41. Dun & Bradstreet looks to clean up with D&B Hoovers www.dbm.today, March 8, 2017, retrieved 2017-10-04^
  42. Company Overview of Hoover's, Inc. Bloomberg Businessweek, September 16, 2014^
  43. Economic growth to remain subdued at 6.6% in Q4 FY17: D&B report The Financial Express, 2017-05-23, retrieved 2017-10-04^
  44. Jay Clemens. D&B Launches New Data Exchange for Clients, Partners; Josh Peirez, Laura Kelly Comment ExecutiveBiz, July 29, 2013, retrieved 2017-10-04^