Dr. Squatch is an American personal care company selling products marketed towards men.[1] The company was founded in 2013 in San Diego, and is now based in Los Angeles.[1] Originally producing bar soap, the company has since added items like toothpaste, perfume and deodorant to its offerings.[2] Its products are marketed as "natural", and their branding relies on natural-sounding product names such as "Eucalyptus Greek Yogurt" and "Grapefruit IPA", based on an association with a natural ingredient.[3] As of late 2021, its products were only sold online and by subscription,[4] but sales have since been expanded to physical stores as well. The company is named after Sasquatch (Bigfoot), a mythical creature prevalent in popular culture.