Dotti is a chain of fashion stores in Australia and New Zealand, selling apparel and accessories. It was acquired by the Just Group in 2004.[1] It markets itself as a fast fashion brand.[2] Their target group is young female adults aged 18 to 28.
History
Dotti was founded by Raymond Levis and Linda Bowen in Sydney in 1981. The name "Dotti" may have been inspired by Linda's mother Dorothy, or Via Condotti, a street in Rome known for its fashion stores.[3]
In August 2004, the Just Group acquired Dotti for A$5 million.[4]
In December 2009, Dotti opened its 100th store in a shopping centre in Melbourne's western suburbs.[5]
In April 2011, Dotti launched an online store, adding a New Zealand specific online shopping site in 2015.[6]
By 2017 they had 220 stores, 198 in Australia and 22 in New Zealand.
External links
References
- Just Group buys Dotti The New Zealand Herald, 13 August 2004, retrieved 12 September 2011^
- Dotti About Us dotti.com.au, retrieved 2017-04-04^
- Mary Ward. What's in a name? A history of fashion brand names The Sydney Morning Herald, 2015-08-28, retrieved 2024-02-06^
- Simon Evans. Just goes Dotti Australian Financial Review, 13 August 2004, retrieved 6 February 2024^
- Dotti opens 100th fashion store The Age, 17 December 2009^
- Dotti dives into online shopping Ragtrader, retrieved 2017-04-04^