Don Julio is a brand of tequila produced in Mexico. It is owned by the British-based multinational alcoholic beverage company Diageo.[1] It is distilled, manufactured and bottled by Tequila Don Julio, S.A. de C.V. from its corporate facility in the Colonia El Chichimeco district, in the city of Atotonilco El Alto, Jalisco, Mexico.[2]
History
Don Julio Tequila is named after its founder, Don Julio González-Frausto Estrada, who began distilling tequila in 1942 at age 17.[3] Acknowledging the benefits of vertical integration, Gonzalez-Frausto established his own distillery, La Primavera, and spent the next 40 years improving his craft. He experimented with controlling various aspects of the tequila-making process, "from the cultivation of the agave to the bottling of the final product." He named his distillery La Primavera (the Springtime), where he produced his first brand, Tres Magueyes. He is said to have "spent nearly forty years perfecting the craft."[4]