Embotelladora Don Jorge S.A.C. is a corporation involved in the manufacturing, distribution and marketing of non-alcoholic and alcoholic beverages based in Lima, Peru. Its headquarters are located in the San Miguel District, Lima.[1]
History
In 1947 José Panizo Vargas, a successful entrepreneur in Ica Peru, gained a franchise to bottle Coca-Cola for the Department of Ica. For 26 years, under the management of his son Jorge Panizo Mariategui, Coca-Cola was the market leader in the area.[2]
In 1973 the military government threatened to ban the Coca-Cola brand from the Peruvian market. Under these circumstances Jorge Panizo Mariategui negotiated with Don Isaac Lindley, at the request of the latter, the franchise of Inca Kola in the Department of Ica. For 27 years the company bottled and distributed Inca Kola in the area, once again managing to obtain market leadership.[2]
In 2000 Inca Kola was absorbed by The Coca-Cola Company. Coca-Cola negotiated for several months with its bottlers, and Embotelladora Don Jorge decided the conditions that Coca-Cola sought to impose on bottlers to continue with the franchise were unacceptable.