Dollar Thrifty Automotive Group is the former holding company of Thrifty Car Rental and Dollar Rent A Car. Dollar Thrifty Automotive began to operate as an independent car rental subsidiary of the Chrysler Corporation on November 4, 1997 while continuing to support its two brands, Dollar Rent A Car and Thrifty Car Rental.[1][2] It was acquired by The Hertz Corporation for US$2.3 billion on November 19, 2012.[3]
Company development
Established in 1990 by the Chrysler Corporation, Dollar Thrifty Automotive was part of Chrysler's Pentastar Transportation Group in Tulsa, Oklahoma, which also included General Rent-A-Car and Snappy Car Rental.[4] Chrysler purchased Thrifty Rent A Car System, Inc. in 1989, and Dollar Rent A Car Systems, Inc. in 1990, forming Dollar Thrifty Automotive Group.[5]