Dobry (, Good) is a Russian brand of soft drinks. Founded in 1998 by the Multon company. As of 2021, Dobry occupied first place on the Russian market with a share of 23.1%.[1]
History
The Dobry brand was founded in 1998 by the Multon company.[2] Initially, the brand was used for low-priced juices. It was created by Margarita Vasilyeva. Dobry became one of the first Cyrillic juice brands in the history of modern Russia. Its emergence gave rise to an entire naming trend in the juice market, including brands such as Slavny, Lyubimy (PepsiCo), and others. The retail chain Verny, by the owner’s own admission, was named following the same logic as the Dobry juice brand.[2][3]
On December 19, 1998, the first pilot batch—3,600 liters of Dobry apple juice—was produced at the Multon plant. The design of the first package was created in Saint Petersburg by the firm Coruna. In February 1999, the plant began industrial-scale juice production with an annual capacity of 46 million liters.