Disney Junior was a Brazilian pay television channel operated by The Walt Disney Company Brazil, a part of The Walt Disney Company Latin America and the Brazilian variant of the eponymous American cable channel. Launched on 5 September 2008 and was marketed to preschoolers.
History
The channel started as a programming block in the mornings of Disney Channel Brazil airing original programming focused on preschoolers. An original production, named "A Casa de Playhouse Disney" aired on the block, with two hosts reading stories and playing games with kids, as well as introducing the series.
On 5 September 2008, The Walt Disney Company Brazil launched Playhouse Disney Channel as a 24-hour independent channel in Brazil, with the TV operators TVA and Telefônica TV Digital.[1]
In December 2008, it began to be distributed by the Via Embratel operator. In February 2009, it began to be shown on the pay TV operator Nossa TV, instead of TVE Spain. It was also available on Oi TV, Algar TV and Vivo TV.
On 23 December 2010, The Walt Disney Company announced that the channel would be replaced by Disney Junior in 2011, and the relaunch occurred on 1 April 2011.