Background (1991–2004)
Before the creation of Disney Channel in Russia, Disney content, including animated series, TV shows, and films, was broadcast on several Russian channels through blocks such as "Walt Disney Presents" (1991-1992), "Disney Club" (1998-2014), and "The Magical World of Disney" (2007-2013). These blocks aired on major networks like Channel One, RTR, STS, and REN TV. After Disney Channel launched, these blocks were discontinued.
Despite having its own channel, Disney films and animated features continued to premiere on larger federal channels like Channel One until 2017, with STS becoming Disney’s primary partner for premieres. Since 2016, REN TV has aired Disney-owned action and horror films.
In 1999, Fox Kids, a joint venture between News Corporation and Saban Entertainment, launched in Russia. It primarily aired animated series and films from Saban Entertainment, DIC Entertainment, and Marvel. In 2001, The Walt Disney Company acquired Fox Family Worldwide and a controlling stake in Fox Kids Europe, leading to the eventual rebranding of Fox Kids as Jetix.
Jetix (2005–2009)
On 1 January 2005, Fox Kids was rebranded as Jetix.[11][12] The channel continued to air programs from Fox Kids alongside new shows such as W.I.T.C.H., A.T.O.M., and Super Robot Monkey Team Hyperforce Go.
On 1 January 2006, Jetix introduced the "Jetix Max" block, a three-hour segment aimed at older audiences featuring comedies, anime, and classic Marvel shows. The channel's broadcast hours were extended to 2:00 AM, and ESPN Classic Sports was removed from the lineup.[13] Later in April 2006, the "Jetix Play" block was launched, featuring animated series from Saban Entertainment and DIC Entertainment.[14]
A proposal to launch a separate Disney Channel in Russia began in January 2007 but was postponed and faced regulatory challenges. A second attempt in early 2009 was blocked by the Federal Antimonopoly Service.[15][16]
On 1 July 2008, Jetix switched to 24-hour broadcasting. Disney increased its stake in Jetix Europe to 99.8% by February 2009.[17] On 19 September 2009, Jetix Russia launched, operating exclusively from Moscow,[18][19][20] with The Walt Disney Company CIS as the owner and Telco Media providing technical support.[21]
Launch (2010–2015)
On 31 March 2010, Disney received a license from Roskomnadzor for broadcasting Disney Channel in Russia,[22][23] and the channel officially launched on 10 August 2010, replacing Jetix.[24] Disney Channel began with the animated film Finding Nemo and initially mirrored the Eastern European Disney Channel feed.[25]
On 20 December 2010, Disney Channel started broadcasting with a +2 time shift for Eastern Russia. The channel offered a mix of Disney content, Jetix series, and domestic productions like Disney 365 and As the Bell Rings.[26] The "Uznavaika" block for preschoolers, akin to Playhouse Disney, was featured until 2020.
Reorganization and closure (2016–2022)
In January 2016, following amendments to Russian media laws limiting foreign ownership to 20%, UTV Holding increased its stake in Disney Channel Russia to 80%, while The Walt Disney Company retained a 20% share.[32] Despite this, Disney's economic involvement remained at 49%,[33] overseeing content, rights management, and production,[34][35] while UTV handled technical support and distribution.[36]
In 2017, AF Media sold its stake in UTV Holding, and by 2019, all UTV Holding assets, including Disney Channel, were transferred to Media-1. Disney and Media-1 became the sole founders of LLC 7TV.
The channel underwent a rebranding in late 2018, updating its design and logo placement. In early 2020, game series returned to nighttime slots, with daytime broadcasts resuming briefly in June 2020[37]
