DisneyNow (stylized as DisneyNOW) is a TV Everywhere platform offered by Disney Branded Television. The service offers programming from Disney Channel, Disney Jr, and Disney XD for subscribers to the three networks on television providers.
It launched on September 29, 2017, replacing the individual "Watch" apps that originally launched for these networks in 2012, as well as the networks' respective official websites. The mobile and digital media player apps for the platform were discontinued on September 23, 2024; service remains available on traditional computers and web browsers.
History
Disney first launched TV Everywhere services for Disney Channel, Disney Jr., and Disney XD in June 2012—the "Watch" apps (whose branding were modeled after WatchESPN)—as part of new carriage agreements with Comcast Xfinity that included digital rights to the programming of Disney's cable channels via authenticated streaming.[1]
In February of 2017, during upfronts presentations for its children's channels, Disney announced that the individual "Watch" apps for Disney Channel, Disney Junior, and Disney XD would be replaced with DisneyNow; the service integrated the three channels' content, along with