DirectAsia is a Singapore-based motor and travel insurance provider.[1][2]
History
DirectAsia was founded in Singapore in 2010 and launched in Hong Kong in 2012 and in Thailand in 2013.[3][4] During 2013, DirectAsia had gross written premiums of $25.3 million.[5]
In 2014, DirectAsia was acquired by Hiscox Insurance to commit further to serving customers in Asia. Hiscox has reached a $55 million agreement with Whittington Group. DirectAsia was Hiscox's first business in Asia and built on its other direct-to-consumer operations in Europe and the US.[6]