Dig Inn

Dig Inn (Dig from 2019 to 2025) is an American chain of locally farm sourced restaurants, founded in 2011 by Adam Eskin in New York City.

As of October 2025, the chain had 36 restaurants, including in two New York City boroughs (Manhattan and Brooklyn), Rye Brook in Westchester County, New York; Stamford, Connecticut; Bridgewater, New Jersey; Philadelphia, Pennsylvania; Boston, Massachusetts; Bethesda, Maryland; Ashburn, Virginia and Washington, D.C.[1][2] With recent expansion focused in the Philadelphia suburbs of Ardmore and Jenkintown in Montgomery County, Pennsylvania. [3]

The company offers dine-in meals as well as pick up, delivery and catering format meals.

History

The company received $21.5 million in early funding rounds, then $30 million in Series D funding. The main investors were Monogram Capital Partners, and Bill Allen (former CEO of OSI Restaurant Partners).[4]

In January 2019, the company introduced a new delivery concept called Room Service available in some parts of downtown Manhattan.[2]

In April 2019, the company announced a $20 million round of financing, including $15 million from Danny Meyer’s investment group Enlightened Hospitality Investments.[5] It also had plans to open its first full-service, sit-down restaurant concept in New York's West Village.[6] The company opened its first Philadelphia location in 2019.[7]

In July 2019, the company officially dropped the “Inn” in its branding and rebranded as Dig, in part to reflect ambitions beyond just restaurants. [8] Under the “Dig” name, the company continued its expansion.

However, in June 2025, Dig announced it was reverting to its original Dig Inn name, citing customer feedback and brand identity.[9] The rebrand back to “Dig Inn” is being phased in alongside menu throwbacks and nostalgic branding elements.[10]

Reception

Dig Inn positions itself in the niche between fast casual and health-conscious dining. It is often compared to fast-casual bowl or salad chains (e.g. Chipotle-style ordering lines) with a stronger focus on sustainability and locally sourced produce as well as "scratch cooking".

Dig was named the best fast casual restaurant of 2017 by Boston magazine.[11]

Dig Inn was named Fast Company's 2025 Top 100 Innovative Companies.[12]

References

  1. Dana Hatic. Dig Inn Opens Its Newest Restaurant in the Prudential Center Today Eater Boston, 2017-10-18, retrieved 2017-10-20^
  2. Elizabeth G. Dunn. Dig Inn Wants to Optimize Your Sad Desk Lunch Bloomberg Businessweek, 2019-01-29, retrieved 2019-02-13^
  3. Check out 'Dig Inn's' newest restaurant locations opening in the Philly suburbs NBC10 Philadelphia, 2025-07-28, retrieved 2025-10-13^
  4. Lauren Garfield. Why people love Dig Inn, the healthy restaurant chain that just raised another $30 million from investors Business Insider, 2017-03-22, retrieved 2017-10-20^
  5. Heather Lalley. Dig Inn Gets $15MM from Danny Meyer-Backed Fund Restaurant Business, 2019-04-09, retrieved 2019-04-13^
  6. Erika Adams. Fast Casual Dig Inn Is Launching a Full Service Concept Skift Table, 2019-04-09, retrieved 2019-04-19^
  7. Rachel Vigoda. The Fast-Casual, Veggie-Promoting Dig Opens Its First Philly Location Eater Philly, 2020-01-06, retrieved 2020-03-05^
  8. Dig. Dig Inn is now Dig. Medium, 2019-07-15, retrieved 2025-10-13^
  9. Dig is rebranding back to Dig Inn Nation's Restaurant News, retrieved 2025-10-13^
  10. Katie Hicks. 'Dig Inn' is back—here's why Marketing Brew, 15 July 2025, retrieved 20 October 2025^
  11. Dig Inn, Best Fast-Casual Restaurant in Boston Boston Magazine, retrieved 2017-10-20^
  12. Kristen Hawley. The most innovative companies in restaurants, dining, and food services for 2025 March 18, 2025^