DiGiorno (previously sold in Canada as Delissio) is a brand of frozen pizzas sold in the United States, and is a subsidiary of Nestlé. In 2023, Nestlé discontinued sales of Delissio pizzas in Canada.
Description
DiGiorno manufactures over 250,000 pizzas each day for consumers for national sale in the mainland United States. Total revenue from pizza sales in 2017 was just over $1 billion.[1] The DiGiorno product line originally offered pastas and sauces in 1991, and pizzas have been available in the U.S. since 1995, and were formerly sold in Canada.[2]
The brand's slogan is "It's not delivery. It's DiGiorno/Delissio," which suggests that their frozen pizzas are of high enough quality that they might be mistaken for fresh pizzeria pizzas. DiGiorno rebranded to Delissio in Canada in 1999, although Kraft had previously used the Delissio brand for other pizza products in the 1980s.[3]
In 2010, Kraft sold the DiGiorno and Delissio brands, along with the rest of its frozen pizza business, to