Devassa is a brand of beer based in Brazil made by Brasil Kirin under license from the U.S. company Playboy.
History
The Japanese-owned[1] Brazilian brewer Brasil Kirin launched the brand of beer under license from the United States-based adult company, Playboy. Cooper Hefner (son of Playboy founder Hugh Hefner[2]) and Playboy Playmates were present for the launch in Brazil's Rio de Janeiro. "Devassa" is Portuguese for "libertine". The marketing of the product entails a bottle shaped as either a Bunny-waitress or an hourglass. Though the company's prime market is Brazil, there were plans to expand to other territories.[3]
See also
- Beer in Brazil
External links
References
- James Topham. Kirin buys control of Brazil's Schincariol for $2.6 billion Reuters, 2 August 2011, retrieved 2014-02-26^
- Andrew Williams. Cooper Hefner: My Playboy dad and I don't have the same taste in women Metro, 2013-08-27, retrieved 2014-02-26^
- Playboy Launches "Devassa By Playboy" Beer in Brazil PLBY Group, 2013-07-01, retrieved 2014-02-26^