Dencio's Bar and Grill, simply referred to as Dencio's, is a group of restaurants based in the Philippines.
History
Dennis Nakpil and Dennis Mariano Jr. thought of creating a restaurant that emphasizes certain Philippine traditions. Their principle was "bringing the BARRIO into the metropolis." Thus, they opened one in Quezon City in 1991.[3] They named it Dencio's. Dencio is a Philippine variant of Dennis, the name of the two founders.[4]
In 2004, Dencio's was purchased by Pancake House, Inc. (now Max's Group, Inc.) for ₱160 million. To buy the chain, almost all that money (₱150 million or 93.75% of the price) had to be borrowed from banks.[5]
Pugad Dencio's
Some characters from Pugad Baboy, a famous comic strip in the Philippines, are portrayed in Dencio's ads and menus. This was a concept proposed by two officials of the chain. It was believed though that the comic characters and the restaurant chain make a more perceived image of the local table custom. They call this Pugad Dencio's. This form of advertisement also goes with a song which is performed by rock band Sugarfree.[6]
External links
References
- Darwin G. Amojelar. Pancake House hikes profit on sales uptick The Manila Times Internet Edition, November 21, 2007, retrieved March 25, 2009^
- Zinnia B. Dela Peña. Pancake House earnings soar 58% The Philippine Star, April 17, 2008, retrieved March 25, 2009^
- Dining Guide to Restaurants and Bars in the Philippines: Dencio's Chibog.com, retrieved January 12, 2009^
- Anna Kristine Pasco. Three for Satisfaction On the Rocks, retrieved January 14, 2009^
- Jennifer B. Austria. Pancake House buying Dencio's chain for P160m Manila Standard Today, May 21, 2004, retrieved January 15, 2009^
- Camille V. Pilar. Sizzling sisig and a side dish of stories Manila Standard Today, June 18, 2008, retrieved January 12, 2009^