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Demandware

Demandware was a cloud-based software technology company headquartered in Burlington, Massachusetts.

Founded in 2004, Demandware was acquired by Salesforce in 2016 for $2.8B, and was rebranded to Salesforce Commerce Cloud.[1][2]

History

Demandware was founded in February 2004 by Stephan Schambach[3] to provide a hosted service to enable companies to develop and manage e-commerce websites. The service was launched in the first quarter of 2005.[3] Schambach previously founded the early e-commerce company Intershop in 1992.[3] Seed money for Demandware was provided by venture capital firms General Catalyst Partners and North Bridge Venture Partners.[4][5]

2012 IPO

On March 15, 2012, Demandware began trading on the New York Stock Exchange,[6][7] raising $88 million in its initial public offering of $16 per share.[4] Following its IPO, shares were up more than 50% from the IPO price by the next morning.[8] In November 2013, Demandware announced an underwritten registered public offering.[9]

Acquisition

On June 1, 2016, Salesforce signed a definitive agreement to acquire Demandware for $2.8 billion.[10] The acquisition was completed on July 11th, 2016.[10]

External links

References

  1. Ingrid Lunden. Salesforce buys Demandware for $2.8B, taking a big step into e-commerce TechCrunch, 2016-06-01, retrieved 2026-01-06^
  2. Insider Intelligence. Demandware rebrands after Salesforce acquisition Business Insider, retrieved 28 March 2026^
  3. Mike Ricciuti, “Start-up targets e-commerce on demand,” CNET, October 6, 2004.^
  4. Michael B. Farrell, “Patience pays off for investment firm,” Boston Globe, March 15, 2012.^
  5. “Demandware Secures $12 Million in Series B Funding,” VCgate, February 15, 2006.^
  6. Lynn Cowan, “New Vs. Old in IPO Action This Week,” The Wall Street Journal, March 12, 2012.^
  7. Evelyn M. Rusli, “Yelp Prices Its Shares for Offering at $15,” The New York Times, March 2, 2012.^
  8. Dan Gallagher, “Demandware shares jump more than 50% on IPO,” MarketWatch, March 15, 2012.^
  9. “Demandware Announces Pricing of Public Offering Of Common Stock,” Business Wire, November 19, 2013.^
  10. Richard Adhikari. Salesforce Wraps Up Demandware Acquisition CRM Buyer, 2016-07-11, retrieved 2025-04-07^