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Dedeman

Dedeman is a hypermarket chain with 100% Romanian capital[1][2][3] offering home improvement and do-it-yourself goods. The motto is "Dedicat planurilor tale", which translates "Dedicated to your plans". It is based in Bacău and operates 65 stores (as of January 2026) in the country.[4] Dedeman was established in 1992.

History

Dedeman was founded in 1992 by two brothers named Adrian and Dragoș Pavăl, in Bacău, Romania.[5]

Its first store initially measured modest proportions, only 16 square meters, selling various retail merchandise.[6]

Since 2010, Dedeman is the DIY market leader in Romania by turnover, and since 2012, it further became so by number of stores.[7]

In October 2011, Dedeman became, for the first time, sponsor of the Romanian Olympic and Sporting Committee for two years.[8] The partnership continued in 2015, under the brand "Team Romania", when Dedeman became Main Partner of the Romanian Olympic and Sporting Committee for a period of 5 years.[9]

In 2014, Dedeman signed a sponsorship with the Romanian tennis player Simona Halep.[10]

In 2015, Dedeman became the fourth biggest player in the Central and East Europe DIY market, with a market share of 1.9%, according to a study by PMR Research.[11][12]

Financial figures

External links

References

  1. DEDEMAN | alliance-arena.com retrieved 2015-05-28^
  2. https://www.linkedin.com/company/dedeman^
  3. Dedeman, biggest retailer on the DIY market in Romania, builds its 4th store in Bucharest 10 January 2015, retrieved 28 May 2015^
  4. Dedeman Magazine - Dedicat planurilor tale retrieved 10 January 2026^
  5. DIY Chain Dedeman Plans Expansion Abroad | ZF English^
  6. Fondatorii Dedeman – drumul de la un butic în Bacău la liderul incontestabil pe piaţa de bricolaj 17 March 2020, retrieved 30 July 2023^
  7. Moga Cristi. Dedeman devine lider în bricolaj şi ca număr de magazine, după ce a investit 12 mil. euro la Râmnicu-Vâlcea Ziarul Financiar, 23 April 2012^
  8. Comitetul Olimpic si Sportiv Roman. Dedeman, cel mai nou sponsor al COSR www.cosr.ro^
  9. Comitetul Olimpic si Sportiv Roman. Team Romania pentru Baku 2015 www.cosr.ro^
  10. Dedeman incheie un contract de sponsorizare cu Simona Halep Wall-Street.ro^
  11. Alecu Bogdan. Dedeman este al patrulea cel mai mare jucător din bricolaj în Europa Centrală şi de Est, o piaţă de 26 mld. euro anual^
  12. Retail Market Study Worldwide 2014 Location Group AG, 2014-03-01^
  13. Company DEDEMAN SRL tax code 2816464 from Romania www.romanian-companies.eu, retrieved 2025-04-03^
  14. Dedeman deschide, la Turda, al 48-lea magazin din rețeaua națională 26 September 2017^
  15. Press releaseDedeman. (in Romanian)^
  16. Dragoș Pavăl, Dedeman: Tinerii antreprenori vor schimba trendul economiei, 30 iulie 2013, Ziarul financiar, accesat la 24 iulie 2014^