Death was a British brand of cigarettes which was owned and manufactured by the Enlightened Tobacco Company in the United Kingdom from 1991 to 1999.[1][2] It was conceived as a satirical statement on cigarette marketing and advertising, intended to criticize or reveal the true intent of cigarette marketing: namely, the idea that cigarettes were a product that, when consumed in the manner for which they had been manufactured, were essentially fatal and likely to contribute to the death of the person smoking them.[3]
History
Entrepreneur BJ Cunningham[4] invested his life savings to create and market an additive-free smoking product called Death. He founded the Enlightened Tobacco Company in 1991.[2] Its product disclosed its hazardous nature by prominently displaying skull and crossbones on its outer package and came in two varieties; Death, and Death Lights.