DeLeón Tequila is a brand of the alcoholic beverage tequila owned by Diageo.[1] It is certified as 100% blue Weber agave tequila. DeLeón is produced in the town of Purísima del Rincón in the Mexican state of Guanajuato. The city name literally translates to "Purest of the Corner" and the town is named after the Immaculate Conception.
The brand was founded by Brent Hocking in 2008 and purchased in 2013 by Sean "Puff Daddy" Combs and the beverages giant Diageo as equal ownership partners. The joint ownership was terminated in 2024 after a legal dispute, leaving Diageo the sole owner.[2]
History
DeLeón Tequila was founded by Brent Hocking in 2008.[3]