Daz is the name of a laundry detergent on the market in the United Kingdom and Ireland.[1] It was introduced in February 1953. It is manufactured by Bluesun, who acquired Daz from Procter & Gamble March 2024.[2] Aggressively marketed, it is associated in popular culture with the "Daz Doorstep Challenge" series of commercials,[3] which saw various 'hosts' including Danny Baker, Shane Richie and Michael Barrymore surprising house occupiers by asking them to put Daz to the test against a rival detergent. The advert was spoofed by Dom Joly in the British sketch series Trigger Happy TV and in a John Smith's advertising campaign featuring Peter Kay. From 1999 to 2002 Julian Clary was the face of Daz laundry detergent, one of the first of his advert campaigns being a "Wash Your Dirty Linen in Public" roadshow with Daz Tablets.
Daz is available in powder (handwash and automatic), liquid