Danimals is an American brand of low-fat drinkable yogurt.[1] Launched by Dannon in 1994, its packaging is decorated with pictures of wild animals and is popular among children and in school lunches.[2]
History
Danimals parent company Dannon popularized yogurt in the United States in the 1950s and has remained the nation's leading producer of yogurt.[2] Danimals was released in 1994 and initially donated a small part of their proceeds to the National Wildlife Federation.[3] Intended to be marketed to children, Dannon's marketing team told a New York Times reporter that "Yogurt hasn't been very kid-friendly in the past because the taste was too sour. This is a way of creating a new generation of yogurt eaters."[2]