The Daimler New Fifteen was a large saloon/sedan car at the low end of the Daimler's range produced between 1937 and 1940. It had a tax rating of 16.2 hp. In September 1938 it was given a larger engine with the tax rating of 17.9 hp though it retained the name Fifteen.[1] When production resumed in 1946 it was given a revised cylinder head, given chrome channel frames for the side windows, stripped of its running-boards, and renamed Daimler Eighteen.
Launch
1937 saw the opening, in September, of what was intended to be the world's largest exhibition hall at Earls Court on the western edge of central London. The inaugural exhibition involved chocolate and confectionery: six weeks later the Motor Show opened on 14 October. For Daimler, the star of the first “Earls Court Motor Show” was the new Daimler Fifteen, described in their advertisements as “the most interesting car of the year”.
Engine and running gear
The Fifteen was announced with the 2,166 cc ohv straight-six engine introduced by Daimler in August 1936 for the previous body shape following reduction of the rate of annual tax. The press suggested the New Fifteen was under-powered. New management at Daimler wished to drop the "staid" image.