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Dailymotion

WorldBrand briefing

AI supplement

Original synthesis to sit alongside the encyclopedia article below. Not part of Wikipedia; verify facts on Wikipedia when precision matters.

Dailymotion is a French global video sharing platform that allows users to upload, view, and share video content, ranking as one of the world's leading video hosting services after YouTube.

Key moments

  • March 15, 2005Founded in Paris by Benjamin Bejbaum and Olivier Poitrey
  • 2006Secured €7 million in funding from investment firms Atlas Ventures and Partech International
  • 2009Received strategic investment from the French government
  • 2011French telecom Orange acquired a 49% stake in the platform
  • 2021 or laterCurrently owned by Vivendi/Canal+ media group

Competitive Analysis for Dailymotion

  1. Direct Competitors: YouTube is its primary global rival, with a much larger user base and market share. Vimeo is another competitor, focusing more on high-quality professional and creative content.
  2. Regional Advantages: Dailymotion has stronger penetration in European markets, especially France, compared to YouTube's more US-dominant early growth.
  3. Unique Selling Points: It supports open-source video formats and offers more flexible copyright policies for creators, plus built-in ad and paid content monetization tools.
  4. Market Position: It targets both casual hobbyist creators and professional media publishers, with multi-language support for 183+ regions.
  • Primary competitor: YouTube (largest global video platform)
  • Niche competitor: Vimeo (professional content focus)
  • Strong regional foothold in Europe and French-speaking markets
  • Offers flexible copyright rules and high-definition/4K video support

Dailymotion is a well-established French-originated global video sharing platform that maintains a consistent niche presence in the crowded online video hosting market. Positioned as one of the top global alternatives to market leader YouTube, it has built its brand around flexible creator terms and regional accessibility, catering to audiences and content creators underserved by larger, more dominant platforms. Over decades of operation, it has retained relevance by adapting to shifting industry trends while staying true to its core value proposition of open video sharing.

The brand benefits from strong regional recognition in Europe, where it outperforms many non-European competitors in local market penetration, particularly in its home country of France. It balances appeal between casual hobbyist creators and professional media publishers, offering built-in monetization tools that support multiple content business models. This dual focus has helped it maintain a loyal user base even amid intense competition from much larger, better-resourced rivals.

Brand leadership

Score: 65/100

As the second-largest global video sharing platform by overall reach, Dailymotion holds clear secondary leadership in the online video hosting industry, though it lags significantly behind market leader YouTube in total user base and global market share. It maintains clear leadership in regional European markets, especially France, where it has higher local brand recognition and user engagement than many competing global platforms.

User-creator interaction

Score: 60/100

Dailymotion supports standard social interaction features for video content, including comments, shares, and user following, enabling consistent engagement between creators and their audiences. Its platform design prioritizes content accessibility, though overall interaction volumes are lower than the leading global platform due to its smaller total user base.

Brand growth momentum

Score: 50/100

Dailymotion has maintained stable user numbers in its core regional markets but has not seen rapid exponential growth in recent years, facing intense competition from both established large rivals and new short-form video platforms. It continues to roll out incremental updates to its platform and features, keeping its brand relevant without major disruptive growth.

Brand stability

Score: 80/100

As a long-operating platform launched in the early days of consumer online video sharing, Dailymotion has maintained consistent brand identity and platform availability through multiple industry shifts and ownership changes. It has a reliable track record of service for both creators and users, contributing to high brand stability in its core established markets.

Brand longevity

Score: 85/100

Dailymotion was founded in 2005, making it one of the earliest surviving major video sharing platforms, with over 20 years of brand history. This long heritage has helped it build sustained recognition and trust among long-time users in its core regional markets.

Industry profile

Score: 70/100

Dailymotion is widely recognized as a key credible alternative to larger video platforms within the global online media industry, known for its flexible copyright policies and support for open-source video formats. It is commonly cited as a major established player in the global video hosting space, though it does not hold the same high global public profile as the market leading platform.

Global brand reach

Score: 75/100

Dailymotion operates in over 183 regions globally and supports multiple local languages, achieving broad geographic coverage across most of the world. However, its strongest brand presence and user penetration remain concentrated in Europe, with lower visibility and engagement in North America and many large Asian markets compared to leading global competitors.

AI can support preliminary reasoning around Dailymotion's brand value based on its market position, regional reach and competitive positioning, but all generated figures are illustrative only. For a fully audited, official brand value assessment for Dailymotion, contact World Brand Lab.

Dailymotion is a French online video sharing platform owned by Canal+. Prior to 2024, it was owned by Vivendi.[3] North American launch partners included Vice Media, Bloomberg, and Hearst Digital Media.[4] Dailymotion was among the first platforms to support HD (720p) resolution video.[5][6] It is available worldwide in 183 languages and 43 localised versions featuring local home pages and content. It has more than 300 million monthly users.[7]

History

In March 2005, Benjamin Bejbaum and Olivier Poitrey founded the website, pooling €6,000 (US $9,271) from six individuals to do so.[8] In September 2006, Dailymotion raised funds in collaboration with Atlas Ventures and Partech International. In 2007, it created ASIC, together with other companies in the sector.[9]

Dailymotion supports a high-definition video resolution of 720p since February 2008, making it one of the earliest known HD video platforms.[5][6]

In October 2009, the French government invested in Dailymotion through the Strategic Investment Fund. On 25 January 2011, Orange acquired a 49% stake in Dailymotion for €62 million, valuing the company at €120 million.[10]

On 10 January 2013, Orange bought the remaining 51% for €61 million.[11] In early May 2013, the French government blocked Yahoo!'s acquisition of a majority stake in Dailymotion.[12]

On 25 February 2014, Orange revealed it was in discussions with Microsoft about a deal that could see Dailymotion extend into the US market. In an interview with a local television station in Barcelona, Spain, Stéphane Richard, CEO of Orange, said there was "great hope" an agreement would be reached. Any deal would see Orange retain majority ownership of Dailymotion. Richard said his company was in talks with other potential partners as well, with a view to expanding Dailymotion's international appeal.[13]

In 2015, Vivendi purchased an 80% stake in Dailymotion from Orange,[3] increasing it to 90% that September.[14]

In September 2020, Dailymotion partnered with Mi Video, the global video app developed by the Chinese electronics company Xiaomi,[15] granting Mi Video users access to Dailymotion's global and regional music, entertainment, sports, and news catalogues.[16]

Global locations

Dailymotion's head office is located in the Immeuble Horizons 17 in the 17th arrondissement of Paris.[17] The company began expanding its physical presence internationally in 2007, when it opened an office in New York City. Since then, new offices have been opened in London (2009), San Francisco (2011), Singapore (2014), and Abidjan (2016).[18][19][20][21][22]

Dailymotion's logo was changed in March 2015 to an all-lowercase bold wordmark.[23] The website was extensively redesigned in 2017, and the wordmark was recoloured to light blue. In 2019, the wordmark was changed to monochrome.[24][25][26] In May 2023 the wordmark was changed back to uppercase.[27] Additionally, the icon was changed from a simple lowercase "d" to a 2.5D uppercase "D".[28]

Copyright cases and blocking of Dailymotion

In June 2007, Dailymotion was found liable for copyright infringement by a Paris high court. The judges held that Dailymotion is a hosting provider, and not a publisher, but that it must be held liable for copyright infringement, as it was aware of the presence of illegal content on its site. Such illegal content may be copyrighted material uploaded to Dailymotion by its users. The judges held that Dailymotion was aware that illegal videos were uploaded to its site, and that it must therefore be held liable for acts of copyright infringement, since it deliberately furnished the users with the means to commit those acts.[29]

Dailymotion has been banned in Kazakhstan since August 2011.[30]

The website was blocked in India in May 2012,[31] but this decision was reversed the following month. The Madras High Court changed its earlier order, explaining that only specific URLs carrying illegally copied content should be blocked, not entire websites.[32] Dailymotion was again banned in India in December 2014, due to government concerns that the site might be hosting videos pertaining to ISIS propaganda about Indian rule in Kashmir.[33]

In December 2014, Dailymotion was fined €1.3 million. The Paris Court of Appeal found that the site had infringed the copyright of French television station TF1 and the news channel LCI, ruling that Dailymotion had failed to take action against users illegally posting TF1 content online.[34][35][36][37]

According to Guillaume Clément, Dailymotion's chief product and technology officer, as of 2017, the company employs a combination of human curation and automated tools to ensure copyright holder rights are protected within the destination, and it is able to remove questionable or illegal content within two hours.[38]

Dailymotion has been permanently blocked in Russia since January 2017, since the Moscow City Court ruled that the site was repeatedly violating Russia's copyright law by providing access to illegal TV content.[39][40]

See also

  • Comparison of video hosting services

External links

References

  1. Craig Smith. Dailymotion Statistics and User Count (2023) DMR, 8 March 2018, retrieved 6 January 2024^
  2. Todd Spangler. Dailymotion Plans Major Relaunch, Focused on Premium Content and Sidelining User Videos Variety, 10 April 2017, retrieved 27 November 2017^
  3. Ingrid Lunden. Vivendi Buys 80% of France's Dailymotion, Valuing the YouTube Rival At $295M TechCrunch, 2015, retrieved 27 November 2017^
  4. Natan Edelsburg. Dailymotion launches new platform with BBC News, Vice, Cheddar as partners – Found Remote foundremote.com, 14 November 2017, retrieved 27 November 2017^
  5. DailyMotion Goes High-Def, Unveils New Player Podcasting News, 18 February 2008, retrieved 15 October 2022^
  6. Dailymotion adds HD content, but is the world ready for it? VentureBeat, 18 February 2008, retrieved 15 October 2022^
  7. Todd Spangler. Dailymotion Plans Major Relaunch, Focused on Premium Content and Sidelining User Videos Variety, 10 April 2017, retrieved 27 November 2017^
  8. Carvajal, Doreen. "Taking on the Godzilla of video-sharing sites . " The New York Times. Friday 21 March 2008. Retrieved 4 May 2011.^
  9. Ariane Beky. Dailymotion, PriceMinister, Google & co. créent l'ASIC Clubic.com, 3 December 2007, retrieved 23 September 2022^
  10. Roxanne Varza. Confirmed: Orange acquires 49% of DailyMotion for €59 million, rest to follow TechCrunch, 25 January 2011, retrieved 25 June 2017^
  11. Romain Dillet. Orange Acquired Dailymotion for $168 Million by Buying Out Remaining 51% Stake TechCrunch, 22 February 2013, retrieved 26 February 2014^
  12. Alanna Petroff. France blocks Yahoo bid for video site CNN, 2 May 2013, retrieved 31 March 2014^
  13. Microsoft and Orange in alliance talks over Dailymotion International Technology, retrieved 26 February 2014^
  14. Vivendi raises its stake in Dailymotion Dailymotion Press, retrieved 16 April 2016^
  15. Stuart Thomson. Dailymotion to launch on Xiaomi's Mi Video app Digital TV Europe, 2 September 2020, retrieved 15 December 2020^
  16. Dailymotion and Xiaomi Partner for a Global Content Distribution Deal about.dailymotion.com, retrieved 29 March 2026^
  17. Giusti, Nathalie. "Inauguration du 140 boulevard Malesherbes" (Archive). Le Nouvel Observateur. 27 July 2012. Retrieved 24 May 2014. "Hier soir s'est tenue l'inauguration de l'immeuble Horizons 17, au 140 boulevard Malesherbes. L'immeuble, entièrement rénové par CBRE Investors et en cours de commercialisation, comporte 6 000 m² au total, dont 5 000 m² de bureaux, le tout réparti sur 10 étages et 3 sous-sols." Inauguration du 140 boulevard Malesherbes 27 June 2012, retrieved 24 July 2020^
  18. Dailymotion Limited overview – Find and update company information – GOV.UK Gov.uk, retrieved 24 April 2025^
  19. Dailymotion NYC Office: Careers, Perks + Culture www.builtinnyc.com, retrieved 24 April 2025^
  20. Check Out the Luxurious Rooftop Offices of "The French YouTube": Dailymotion Business Insider, retrieved 24 April 2025^
  21. Dailymotion s'installe en Afrique CB News, 2 June 2016, retrieved 24 April 2025^
  22. Our Story – Dailymotion About about.dailymotion.com, retrieved 27 April 2025^
  23. Before change (2015-03-12); after change (2015-03-13)^
  24. What's New Dailymotion, retrieved 15 May 2023^
  25. Dailymotion – Explore and watch videos online retrieved 16 May 2023^
  26. Dailymotion videos – dailymotion 30 November 2019, retrieved 16 May 2023^
  27. Le nouveau Dailymotion propose à ses utilisateurs de changer de feed about.dailymotion.com, 11 May 2023, retrieved 15 May 2023^
  28. Dailymotion change de braquet CB News, 11 May 2023, retrieved 15 May 2023^
  29. Brad Spitz. DailyMotion: a hosting provider liable for copyright infringement Juriscom.net, 18 July 2007, retrieved 13 September 2015^
  30. Сокращенное решение Сарыаркинского районного суда города Астаны от 8 августа 2011 года № 2-4780/2011 zakon.kz, 11 August 2011, retrieved 27 November 2012^
  31. TNN. Video sharing sites blocked on court order The Times of India, 18 May 2012, retrieved 7 September 2012^
  32. India unblocks The Pirate Bay and other sharing sites BBC News, 22 June 2012, retrieved 7 September 2012^
  33. Jeff Stone. Vimeo, DailyMotion, Pastebin Among Sites Blocked in India for 'Anti-India' Content from ISIS International Business Times, 31 December 2014, retrieved 16 April 2025^
  34. France: DailyMotion Pays Damages for Late Removal of Infringing Materials Stanford CIS, 8 December 2014, retrieved 23 April 2025^
  35. Catherine Jasserand. France – Dailymotion heavily fined for the late removal of infringing content Kluwer Copyright Blog, 28 September 2012, retrieved 23 April 2025^
  36. Legalis retrieved 23 April 2025^
  37. The full decision of the court retrieved 23 April 2025^
  38. Troy Dreier. Dailymotion Relaunches in the U.S., Emphasizes Premium Video – Streaming Media Magazine Streaming Media Magazine, 31 October 2017, retrieved 27 November 2017^
  39. Russia bans Dailymotion Broadband TV News, 27 January 2017, retrieved 14 February 2018^
  40. Vladmir Kozlov. Russia Blocks Vivendi's DailyMotion, Citing Copyright Breach The Hollywood Reporter, 26 January 2017, retrieved 21 December 2019^