The Daily News and Analysis, abbreviated as DNA, is a former English-language newapaper in India, which was taken over by the Zee Media Corporation in 2012 and essentially shut down except for using its brand name for a Hindi-language news program on Zee News.[1] DNA was first launched as a broadsheet newspaper out of Mumbai, Maharashtra, India on 30 July 2005 through a 50:50 joint venture between the Zee Media Corporation and the Dainik Bhaskar group under the company name Diligent Media Corporation Ltd.[2]
The newspaper had first launched its outdoor advertising campaign through billboards and placards in Mumbai during early 2005, with the tagline, "Speak Up, It's in Your DNA",[3][4] which became its catch-phrase over the months. With the announcement of the launch of DNA came several other rival newspapers by large media conglomerates in the city, including the first-time-ever Mumbai edition of the predominantly north-Indian