Dagrofa A/S is a Danish retail company with a market share of around 20% in Denmark as of 2008.[3] The company controls distribution to franchise stores operating under the SPAR and Meny brands in Denmark[4] and owns 43 stores.[1]
In 2013, NorgesGruppen bought a 49% share in Dagrofa from Skandinavisk Holding (owner of Scandinavian Tobacco Group).[5]
In April 2017 Dagrofa announced that all Kiwi stores in Denmark would close. 30 stores will continue under the SPAR or Meny brand. [6]
From 2012 to 2020, Dagrofa recorded losses every year. In 2021, revenue returned to a positive DKK 57 million (7.66 million euros).[7]
References
- Årsrapport 2014 Dagrofa^
- DENMARK: DAGROFA LOSSES DEEPEN & DANSK'S HYPERMARKET CONCEPT IGD Retail Analysis, 14 April 2015^
- Dagrofas årsrapport 2007/2008^
- Johan Rimer Hansen. Hårdt trængte Dagrofa skærer fra i detail-satning Børsen, 1 October 2015, retrieved 28 February 2016^
- Katy Askew. DENMARK: Norgesgruppen tie-up with Dagrofa to boost efficiency Just-Food, 24 January 2013^
- Discountkæden KIWI lukker i Danmark 2017-04-28, retrieved 2017-04-28^
- Denmark's Dagrofa Returns To Profit After Eight Years ESM Magazine, 2022-04-05, retrieved 2024-02-10^