DL1961 is a global premium denim brand that is carried in hundreds of stores.[1] The company uses renewable energy from solar panels for their factory operations.[2] According to the DL1961 CEO, Zahra Ahmed,[3] the brand is "centered around innovation and technology".[4]
History
The brand was founded in 2008 using XFIT LYCRA,[5] a fabric it has patented.[6] XFIT is a cotton-wrapped Lycra thread intertwined with polyester made by DL parent company ADM Denim, which was founded by Faisal and Meliha Ahmed.[7] The company uses an eco-friendly manufacturing process that it introduced in 2013 to use less water, waste, and dye.[8][9] The brand has a maternity line.[10]
Recognition
According to Vogue journalist, Liana Satenstein, DL1961 is "known for its jumpsuits and easygoing styles".[11] Chicago Tribune journalist Alexia Elejalde-Ruiz says the brand is known for its "four-way stretch, designed to be slimming and to prevent sagging".[12] Glamour journalist Fawnia Soo Hoo described the brand as "The high-tech, eco-chic jean".[9]
External links
References
- Dunn, Laura. Women in Business Q&A: Sarah Ahmed, Creative Director, DL1961 Premium Denim The Huffington Post, April 15, 2015, retrieved September 7, 2017^
- DL1961 Premium Denim Good Companies, retrieved 2019-12-09^
- Tracey Greenstein. Sustainable Denim Brand DL1961 Appoints New CEO WWD, 2019-06-05, retrieved 2019-12-09^
- Felicity Carter. Get To Know The Menswear Denim Trends According To Leading Brand, DL1961 Forbes, 2019-07-29, retrieved 2019-10-29^
- XFIT LYCRA® Fabrics Featured in DL1961's First Fashion Week Runway Show in New York City Businesswire, September 5, 2012, retrieved September 7, 2017^
- DL1961 Premium Denim And Fashion Specialty Retailer Nordstrom Partner For Digital Denim Kiosk PR Newswire, December 18, 2014, retrieved September 7, 2017^
- Haber, Holly. DL1961 in Bag Snob Collaboration Women's Wear Daily, May 29, 2012, retrieved September 7, 2017^
- Kirkpatrick, Emily. Jessica Alba's First Collection for DL1961 Is Now on Revolve People, October 13, 2016, retrieved September 7, 2017^
- Hoo, Fawnia Soo. Your Guide to Fall Denim: From Waxed Jeans to Baseball Caps, It's All Right Here, Straight From the Pros Glamour, August 13, 2013, retrieved September 7, 2017^
- Magsaysay, Melissa. Stars like Kaley Cuoco, Brian Austin Green try on jean designs Los Angeles Times, September 29, 2011, retrieved September 7, 2017^
- Satenstein, Liana. Emily Ratajkowski, the New Face of DL1961, Loves Vintage Denim and Hates Tight Jeans Vogue, August 3, 2017, retrieved September 7, 2017^
- Elejalde-Ruiz, Alexia. Digital denim kiosk helps drive sales for jeans brand DL1961 Chicago Tribune, December 30, 2014, retrieved September 7, 2017^