Cutex is an American brand of nail care products, owned by Revlon, Inc.[2] The original product was developed and established in 1911 by Northam Warren Company, based in Stamford, Connecticut.[3]
History
Northam Warren created the first fingernail cuticle remover and nail polish in 1911.[4] Cutex introduced nail tints in 1914,[5] and a liquid nail polish for the first time in 1917.[6][7] The product took a long time to catch on; in 1927, it was reported as being a fad in London.[8][9] In 1928, the company introduced an acetone-based nail polish remover that was safe for home and helped lead to the mass adoption of liquid nail polish. Cutex was a major nail care brand in the twentieth century.[7]
Products
Cutex has offered nail care and lip-coloring product lines.[12] Cutex has released additional products and lines over the years, including its Advanced Revival and Baseworx products in 2012.[16]
External links
References
- Source Image for Cutex Zan-e Rooz Ad, 1968^
- Trefis Team. Revlon's Q2 2016 Earnings Preview Forbes, retrieved 2018-08-20^
- Bennett, James. Northam Warren Cosmetics and Skin, James Bennett, retrieved 12 February 2015