Curly Wurly is a brand of chocolate bar manufactured by British company Cadbury and sold worldwide since 1970. Its shape resembles three flattened, intertwined serpentine strings. The bar is made of chocolate-coated hard caramel.[1]
History
This design was created by David John Parfitt, a long-serving research confectioner based at the Cadbury Bournville factory, while he was experimenting with some surplus toffee from another piece of work.[2] It was launched in 1970.[3]
Since 2010, Curly Wurly has been produced in Poland at the Skarbimierz factory. Previously it was produced in England until the Keynsham factory closed.[4]