Crunch is a chocolate bar made of milk chocolate and crisped rice first introduced in 1938. It is produced globally by Nestlé with the exception of the United States, where it is produced under license by the Ferrara Candy Company, a subsidiary of Ferrero.[1]
History
Nestlé Crunch was first introduced in 1938.[2] The Swiss company created the bar at its Fulton factory in the United States.[3]
In the UK it was sold as Dairy Crunch from introduction in mid 1960s up to 1990s when it was rebranded as Crunch.
In May 2013, Nestlé USA announced that Nestlé Crunch agreed to begin using 100% certified cocoa beans throughout the entire line of its standard Crunch bars for the first time.