Products
Crumbl originally had a weekly rotating menu of six different cookie flavors, pulled from its library of hundreds of different flavors. However, in 2024, after the introduction of desserts other than cookies to their lineups, the lineup size began to change. Currently, Crumbl offers six "classic flavors" that do not rotate weekly and four "rotating flavors" on their menu.[14]
Crumbl has taken action in a few cases where it alleged that its business practices were being infringed upon. Crumbl sued both Crave Cookies and Dirty Dough in 2022.[15][16] The suit against Crave ended in a peaceful dismissal with both sides agreeing to drop claims in July 2023, while the dispute with Dirty Dough, involving trade secret theft allegations, resulted in a settlement in late 2023, where Dirty Dough agreed to return stolen info, though specific terms remain confidential and Crumbl's broader injunctions against Dirty Dough's franchising were denied.[17][18] Separately, in 2024, unofficial Crumbl pop-up stores appeared in Australia, United Kingdom, and Mexico,[19][20][21] but instead of pursuing legal action, the company announced it would speed up plans to open legitimate stores in those countries.[21][22][23]
With its growth, the company has encountered some operational issues and challenges. In 2022, the U.S. Department of Labor fined eleven of its franchises a total of $57,854 for violations,[24][25] for assigning underage employees to shifts that exceeded the permitted hours and to tasks involving "potentially dangerous ovens and machinery".[25] The parent company issued an apology and committed to taking corrective actions.[26][27] In 2024, animal welfare organizations called on Crumbl to end its use of battery cage eggs, which company leaders responded they had no intention of doing.[28][29] As a result, protests continued into 2025.[30]
In 2025, Warner Music Group sued Crumbl for $24 million alleging copyright infringement for use of their music catalog in Crumbl social media posts without permission.[31]
