Crown Royal, originally known as Seagram's Crown Royal, is a blended Canadian whisky brand created by Seagram and owned by British multinational conglomerate Diageo since 2000.[1]
The whisky was introduced in 1939 by Samuel Bronfman for the 1939 royal tour of Canada. The whisky was sold exclusively in Canada until the 1960s, when it was first introduced to international markets. It is the top-selling brand of Canadian whisky in the United States.[2]
Origins
Crown Royal was introduced in 1939 by Samuel Bronfman, president of Seagram, as a tribute to the 1939 royal tour of Canada by King George VI and his wife, Queen Elizabeth, the first visit of a reigning monarch to Canada.[3]