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Cromā

Infiniti Retail Limited, doing business as Cromā, is an Indian retail chain of consumer electronics and durable goods.[3] It is a subsidiary of Tata Digital.[4]

Croma has more than 550 stores in over 200 cities in India, in addition to its online presence.[5][6]

History

Infiniti Retail Ltd was incorporated in October 2006 as a wholly owned subsidiary of Tata Sons,[7] with the first Cromā store opening in Juhu, Mumbai, the same month.[8]

In 2008, Infiniti Retail Ltd started its private label consumer electronics and durables brand, also called Croma, in partnership with supplier Woolworths Wholesale.[9] In 2012, Infiniti Retail Ltd acquired the Indian business of Woolworths Wholesale for A$35 million or ₹200 crore.[10]

In 2021, Tata Sons announced that it would transfer its 100% ownership in Infiniti Retail Ltd (Cromā) to Tata Digital.[11]

References

  1. Cromā | The Electronics Megastore | About Us | Overview Croma.com, 2006-10-09, retrieved 2011-02-03^
  2. Tata Digital trims FY25 loss to Rs 828 crore even as revenue growth slows^
  3. The Hindu Business Line : Infiniti Retail looks to cross Rs 1,000-cr turnover Blonnet.com, 2009-09-03, retrieved 2011-02-03^
  4. Welcome to Cromā | The Electronics Megastore | A TATA Enterprise Croma.com, retrieved 2011-02-03^
  5. Tata Cromā launches own brand of LCD and LED TVs Economictimes.indiatimes.com, 2010-05-13, retrieved 2011-02-03^
  6. Cromā | The Electronics Megastore | Stores | Location of our Stores Croma.com, retrieved 2011-02-03^
  7. Sangeeta Tanwar. Croma plays it smart Business Standard, 23 January 2017, retrieved 9 April 2026^
  8. Tata's Infiniti Retail to have 30 Croma Stores by March The Economic Times, 27 October 2007, retrieved 9 April 2026^
  9. Suvi Dogra. Tata's Croma finally launches private label Business Standard, 19 December 2008, retrieved 9 April 2026^
  10. Infiniti acquires India biz of Woolworths for Rs.200 cr The Hindu, retrieved 15 December 2012^
  11. Reeba Zachariah. Tatas to transfer Croma’s owner to digital business arm The Times of India, 2 December 2021, retrieved 9 April 2026^