Cousins Submarines, better known as Cousins Subs, is an American sub sandwich shop with nearly 100 locations as of December 2024.[2] It was founded in 1972 by cousins Bill Specht and Jim Sheppard and is a regional chain with restaurants in Wisconsin and Indiana.[3]
History
Cousins Subs was founded in Milwaukee, Wisconsin in 1972 by cousins Bill Specht and James Sheppard, who could not find a suitable sub sandwich option in Milwaukee like they had when they lived in New Jersey.[4]
Specht and Sheppard opened their first restaurant in Milwaukee, which was located at 60th Street and Silver Spring Drive.[5] After opening the shop, they partnered with a local baker to make their own bread,[6]