The Country Road Group is a middle market clothing retailer with operations in Australia, New Zealand and South Africa. It is a subsidiary of major South African retail company Woolworths, which is headquartered in Cape Town.
The company's brands include the self-named Country Road, Mimco, Trenery, Politix, and Witchery. As of 2025, Country Road has 630 locations, 88 of which are in South Africa, with the rest situation across Australasia.
History
Country Road was founded in 1974 by Stephen Bennett, initially as a niche women's shirting label. It grew rapidly to become Australia's first lifestyle brand.[2] In 1981, Myer purchased Country Road, before listing it on the Australian Securities Exchange (ASX) in 1987.[3]