Coppertone is the brand name for an American sunscreen.[1][2] Coppertone uses various branding, including the Coppertone girl logo and a distinctive fragrance.
Product line
The original product dates to 1944, when pharmacist Benjamin Green invented a lotion to darken tans. The product line has been expanded to include many skin care products, predominantly sunscreens. Coppertone has become the leading sun care brand in the United States, with annual $9 billion in global sales.
Branding
Coppertone name
The name Coppertone originated from its marketing of suntan lotion, as opposed to sunscreen.