The coat of arms of the Hudson's Bay Company is the heraldic symbol representing the Hudson's Bay Company, the oldest corporation in Canada. The arms are rarely used on their own, however they can be seen on the logo of the company redrawn by Mark Summers in 2013.
The coat of arms was adopted one year after the company was founded, in 1671. The supporters consists of two elks and the crest is a fox standing on a cap of maintenance. The shield is a red cross with a beaver in every quarter. The motto is Pro Pelle Cutem, a phrase in Latin meaning A Pelt For A Skin.
In 2025, Canadian Tire, a national retail corporation, acquired HBC brand(s) rights and its intellectual property for $30 million CAD,[1]
History
The arms and motto of the Hudson's Bay Company were adopted following the grant of a charter by Charles II, which founded the corporation. The first seal was cut in 1671, and the prints of the coat of arms and motto date back to 1679. A "Little Seale" was ordered in 1680, and a silver seal in 1683.[2]