CloudKitchens

CloudKitchens is a Los Angeles-based company that operates ghost kitchens and develops related technology. The company was founded in 2016 and was later acquired by Uber's cofounder Travis Kalanick. The company provides commercial kitchen spaces restaurants focused on food delivery, including production kitchens, CPG, meal prep, food prep, catering, and others, repurposing underutilized real estate and providing software to manage online orders.[1][2]

History

CloudKitchens was established in 2016 by entrepreneurs Diego Berdakin and Sky Dayton, with its first facility in Los Angeles, California.[3][4] In 2018, Travis Kalanick, cofounder of Uber, acquired a controlling stake in CloudKitchens' parent company, City Storage Systems, for approximately $150 million and became CEO.[5][6] John Curran, a former executive at Amazon, was appointed Chief Financial Officer (CFO) in 2021.[7]

The company secured significant funding, including $400 million from Saudi Arabia's Public Investment Fund in 2019 and $850 million in 2021 in a round that included Microsoft.[7][8][9] By 2019, the company was valued at approximately $5 billion, growing to an estimated $15 billion by 2021.[7]

CloudKitchens expanded to multiple countries, acquiring London-based FoodStars in 2019, followed by acquisitions in Latin America including Mexico-based Nano and Colombian company Cocinas Ocultas.[10][11][12] The increase in food delivery during the COVID-19 pandemic also contributed to the company's growth.[4]

By 2022, CloudKitchens had acquired around 40 properties in 24 cities, with expenditures exceeding $130 million, and employed over 4,000 individuals worldwide.[13][12] In different regions, it operates under local brand names, such as Kitchen Central in Brazil.[12]

CloudKitchens maintained limited public communications for several years.[14] In 2024, Kalanick broke that trend and publicly presented a concept referred to as the Internet Food Court, aiming for delivery times under 15 minutes through automation.[15] This system targets dense urban areas and workplace districts.[16] By this time, CloudKitchens reported operating hundreds of kitchen units in different countries.[15][7]

In 2022, Kitchen United raised $100 million in an attempt to compete with CloudKitchens.[17] Kitchen United eventually exited the competition, selling its real estate assets in late 2023.[18] Another competitor, salad chain Mixt, sued CloudKitchens in 2024 for re-selling their products.[19][20]

In 2023, CloudKitchens closed several sites and laid off workers to reduce costs.[21]

The IPO for the company's Middle East unit was planned in mid 2025,[22] but subsequently delayed in December 2025.[23]

Operations

Ghost kitchen facilities

CloudKitchens constructs private kitchen spaces for rent in shared facilities equipped with necessary cooking equipment and utilities.[24] Restaurants can lease these kitchens to operate delivery-focused businesses without the cost of a full storefront. Additional services typically include refrigeration, maintenance, janitorial support, and front-of-house staff for pickup orders.[24]

Real Estate

The company's model involves acquiring and converting underused properties into kitchen centers in areas with high delivery demand.[25] This approach allows the company to control layout, make technological upgrades, and benefit from potential property value increases.[26][27]

Some of CloudKitchens' real estate includes software and robotic automation that reduce operation costs for tenants.[28]

Otter Software Platform

Otter is a software suite developed by CloudKitchens to consolidate delivery orders from multiple platforms.[29][30] The system helps restaurant operators manage incoming orders, streamline workflows, and analyze sales data across platforms.[29][30] Initially created for internal use, Otter is now available to external restaurants and reportedly handled 18% of food delivery transactions in the U.S. as of 2024.[31]

The company has expanded Otter's capabilities to include point-of-sale terminals, kitchen display units, and ordering kiosks.[32]

Other Ventures

  • Picnic: An on-site meal service for workplaces using smart food lockers where employees can order from multiple restaurants in a single transaction.[33]
  • Lab 37: A robotics division focusing on automated infrastructure for restaurants, including the "Bowl Builder" that can serve up to 200 meals per hour without human intervention.[34][35]
  • Future Foods: Creates and licenses virtual restaurant brands to operators both inside and outside CloudKitchens facilities.[36][14] These virtual brands often resort to provocative names like "Excuse My French Toast" and "Send Noods."[37][30] Future Foods handles marketing including food photography.[38] Other novelty brands include Egg the F* Out,[37] B*tch Don't Grill My Cheese,[39] Charcootz,[4] LA Breakfast Club,[4] Brooklyn Calzones,[30] Devil's Soul Food,[30] and Phuket I'm Vegan.[39]
  • ProFoods: Helps enterprises and restaurant brands find and develop optimal new locations.
  • Launch.co: An incubator program in collaboration with Jason Calacanis to support new entrepreneurs in the food delivery industry.

Notable Collaborations

CloudKitchens builds ghost kitchens and other real estate for established chains such as Sweetgreen,[40] The Halal Guys,[41] Chick-fil-A,[42] Wendy's,[42] and Burger King.[42]

Lobbying

CloudKitchens has been linked to lobbying activities in the United States through the Digital Restaurant Association (DRA), an organization established in 2022 with support from Tusk Holdings, a consulting and investment firm led by Bradley Tusk, an early investor in Uber and associate of Kalanick.[43][44] The DRA advocates for regulatory changes affecting the food delivery industry, including legislation that would require third-party delivery platforms such as DoorDash, Uber Eats, and Grubhub to share customer data with restaurants.[43] The organization has also supported proposals to cap the commissions charged by these platforms to restaurant members.[44] Supporters argue that these measures could improve transparency and help restaurants better engage with customers. Critics, however, have raised concerns about consumer privacy and the implications of data sharing with smaller businesses that may lack advanced data protection infrastructure.[43]

References

  1. Emma Kemp. Ghost Ops: Counterfeit Kitchens in the Pandemic Age 2020-06-17, retrieved 2025-05-29^
  2. {{YouTube|id=8RkgkOqWs0s|title="DeepSeek Panic, US vs China, OpenAI $40B?, and Doge Delivers with Travis Kalanick and David Sacks"}}^
  3. Sophie Bolich. Paper Table Delivered Meals, Not Results, Former Tenants Charge Urban Milwaukee, 2023-07-26, retrieved 2025-05-28^
  4. Amidst COVID-19, CloudKitchens Redefines Restaurants As We Know It HNGRY, 2020-04-06, retrieved 2025-05-28^
  5. Johana Bhuiyan, Theodore Schleifer. Travis Kalanick is buying a new company that rehabs real estate and will run it as CEO Vox, March 20, 2018^
  6. Dominic-Madori Davis Davis. Exclusive: From dinners with Travis Kalanick to fired after maternity leave: one of CloudKitchens’ earliest employees is suing TechCrunch, 2024-09-24^
  7. Meghan Morris. Travis Kalanick's food startup CloudKitchens has tripled its valuation to $15 billion and tapped an Amazon veteran as CFO Insider, January 5, 2022^
  8. Isabela Fleischmann. Uber Founder Grows CloudKitchens in Brazil with Capital Boost from Microsoft Bloomberg Línea, 2022-09-08, retrieved 2025-05-26^
  9. Dave Lee, Tim Bradshaw. Microsoft invests in Travis Kalanick's CloudKitchens start-up Financial Times, September 7, 2022^
  10. Rolfe Winkler, Rory Jones. Meet Travis Kalanick’s Secret Startup, CloudKitchens WSJ, 7 November 2019, retrieved 2025-05-28^
  11. Olivia Feld. Travis Kalanick’s new venture buys UK ‘dark kitchens’ business The Telegraph, 2019-03-26, retrieved 2025-05-28^
  12. Michael Pooler. Travis Kalanick, construye un nuevo imperio de dark kitchens Grupo Milenio, 2022-12-09, retrieved 2025-05-28^
  13. Alex Nicoll. How Uber founder Travis Kalanick's real-estate buying frenzy could transform ghost kitchens into a new speciality asset class Business Insider, 2020-11-15, retrieved 2025-05-28^
  14. Meghan Morris. Travis Kalanick's startup refused to change 'Happy Ending' branding for an Asian restaurant menu item, saying it wouldn't cave to woke culture, employees said Business Insider, April 23, 2021, retrieved 2025-05-26^
  15. Laura Michaels. Uber Co-founder Travis Kalanick Envisions ‘Internet Food Court’ Future foodondemand, May 8, 2024^
  16. Joe Guszkowski. Company linked to Travis Kalanick brings bulk restaurant delivery to LA July 2, 2024^
  17. Nancy Luna. "Why Kitchen United's CEO is following a drastically different playbook than ghost kitchen rivals Reef and CloudKitchens as he plans for supercharged growth in 2022" Jan 13, 2022, retrieved 2025-05-28^
  18. Aneurin Canham-Clyne, Catherine Moran. Kitchen United will sell or close all physical units, pivot to software Restaurant Dive, Nov 28, 2023, retrieved 2025-05-28^
  19. Leigh Anne Zinsmeister. Snack Wrap return, CloudKitchens legal trouble, Jamaican patties NRN, 4 June 2025, retrieved 29 January 2026^
  20. Joe Guszkowski. CloudKitchens' office lunch business is sued by salad chain Mixt Restaurant Business News, 3 June 2025, retrieved 29 January 2026^
  21. Eric Platt, Ortenca Aliaj. Former Uber chief’s struggling food industry venture moves to stabilise finances Financial Times, 5 September 2023, retrieved 29 January 2026^
  22. CloudKitchens explores IPO in UAE or Saudi Arabia: Sources Argaam, 1 May 2025, retrieved 29 January 2026^
  23. Laura Gardner Cuesta. Travis Kalanick's Cloudkitchens said to Delay MidEast Unit's IPO Bloomberg, 17 December 2025, retrieved 29 January 2026^
  24. Jennifer Marston. The next generation of ghost kitchens: 10 new startup concepts around the world AgFunderNews, 2022-10-13, retrieved 2025-05-26^
  25. Kate Conger. Uber Founder Travis Kalanick Leaves Board, Severing Last Tie The New York Times, December 24, 2019, retrieved 2025-05-26^
  26. Jonah Engel Bromwich. Farm to Table? More Like Ghost Kitchen to Sofa The New York Times, December 24, 2019, retrieved 2025-05-26^
  27. Ousted Uber cofounder Travis Kalanick has reportedly spent $130 million on his ghost kitchen startup. Here's what it's like inside one of the secretive locations. Business Insider, October 20, 2020, retrieved 2025-05-26^
  28. Why Our Food Prep Time Prediction Works Better March 19, 2024^
  29. Try Otter: Integrations tryotter.com, retrieved 2025-05-26^
  30. Emilie Friedlander. The Mysterious Case of the F*cking Good Pizza vice.com, March 30, 2021, retrieved 2025-05-26^
  31. {{YouTube|id=8j7lwauJN2s|time=720|title="Travis Kalanick {{!}} All-In Summit 2024"}}^
  32. A first-of-its-kind multichannel POS system March 1, 2025^
  33. Restaurant Business Restaurant Business^
  34. Lab37. Introducing Bowl Builder September 20, 2023, retrieved March 2, 2025^
  35. Tarun Pondicherry. Moving Millions of Orders with Robotic Conveyance March 2024, retrieved March 1, 2025^
  36. Josh Dzieza. The Great Wings Rush The Verge, June 1, 2021, retrieved June 1, 2021^
  37. Rory Jones, Rolfe Winkler. Saudis Back Travis Kalanick's New Startup WSJ, November 7, 2019, retrieved June 1, 2021^
  38. Joe Guszkowski. How a virtual brand turned a Chicago brunch spot into a bagel concept Restaurant Business, April 1, 2021, retrieved June 1, 2021^
  39. Adrianne Jeffries. What Are Ghost Kitchens themarkup.org, September 15, 2020, retrieved June 1, 2021^
  40. The Rise of the Virtual Restaurant The New York Times, August 14, 2019, retrieved 2025-05-28^
  41. Graham Rapier. Uber founder Travis Kalanick has reportedly raised $400 million for his next act from Saudi Arabia. He'll be competing directly with his old company. Business Insider, 7 November 2019, retrieved 2025-05-28^
  42. Meghan Morris. Travis Kalanick's stealth $5 billion startup, CloudKitchens, is Uber all over again, ruled by a 'temple of bros,' insiders say Business Insider, April 22, 2021, retrieved 2025-05-28^
  43. Reed Albergotti. Ex-Uber CEO Travis Kalanick has a new mission in LA 2024-05-03, retrieved 2025-05-28^
  44. Restaurant Lobbying Group Preps Fight Against Delivery Apps PYMNTS.com, 2022-10-06, retrieved 2025-05-28^