Clorets

Clorets is a line of chewing gum and mints made by Cadbury Adams. It was introduced in 1951. Clorets gum and candy contain Actizol, a proprietary ingredient that contains chlorophyll, which purportedly acts as an active ingredient to eliminate mouth odors.[1] Clorets was originally owned by American Chicle, then by Warner-Lambert in 1962 under its Adams division until Pfizer took over in 2000.[2] The Adams division was sold to Cadbury-Schweppes in 2002, which is now known as Cadbury Adams (later acquired by Kraft Foods).

Clorets is widely available in South America, Central America, South Africa, West Asia and South-East Asia. The largest markets for Clorets are Mexico, Thailand, Egypt, Morocco and Japan.

Packaging and flavor varieties

  • Packaging sizes
  • Gum in 2s carton
  • Gum in 12s carton
  • Small mints (in a pack of 50)
  • Candy-style mints (in a pack of 6)
  • Tablet mints (in a pack of 35)
  • Val-U-Pak (in a pack of 30)
  • Flavors
  • Original/Cool Mint
  • Arctic/Ocean Mint
  • Orange Mint
  • Lemon Mint
  • Green Lime Mint
  • Dark Secret Mint (Thailand)
  • Cinnamon (Japan and Morocco)
  • Cool Berry Mint
  • Pink Grapefruit Mint
  • Clorets Infinity
  • Peppermint
  • Spearmint

See also

Further reading

References

  1. Elliott, Stuart. The Media Business: Advertising; Marketers revive an old formula for cachet: the secret ingredient. The New York Times, April 28, 1994, retrieved February 22, 2013^
  2. 2000: Pfizer joins forces with Warner-Lambert retrieved 2023-07-14^