Cine TAM was a Brazilian cinema owned by the parent company of TAM Airlines.
The cinema opened in the Morumbi Shopping in the Santo Amaro neighborhood of São Paulo on April 19, 2007.[1][2][3][4] TAM took the former Cine Shopping Morumbi theater and transformed it into a TAM-branded cinema.[5] The theater offered benefits to members of TAM Airlines's Fidelidade frequent flyer program.[4] The advertising agency said that the four screen cinema took inspiration from the 1960s, when travel by jet aircraft increased.[1] The theater's screens were named Londres (London), Nova York (New York City), Milão (Milan), and Paris.[6] The theater included a restaurant called Cine Cafe TAM.[7]
Cine TAM organized the presentation of the 2003 Brazilian film Cristina Quer Casar in Medford, Massachusetts, United States in 2007.[8]
Cine TAM was closed on October 30, 2012.[9]
External links
- Cine TAM (Archive)
- Após cinco anos, Cine TAM fecha as portas em SP - Folha de S.Paulo
- "Melhor clima retrô" . Estado de São Paulo. 25 February 2008.
References
- "Brandworks assina projeto do Cine TAM." AdNews. April 19, 2007.^
- Azedo, Sandra. "TAM inaugura o Cine TAM no Morumbi Shopping no Brasil; MARKETING: TAM, naming rights no cinema." InvestNews Brazil. Monday April 16, 2007.^
- "TAM inagura cinema no Morumbi Shopping; TAM no cinema." Gazeta Mercantil. April 17, 2007.^