Historical context
The U.S. Surgeon General Luther Terry issued a detailed report saying that cigarette smoking was a health hazard on January 11, 1964. In June 1964, the Federal Trade Commission (FTC) announced several new requirements of the tobacco industry. Beginning on January 1, 1965, the tobacco industry would have to put health warning labels on their cigarette packages and that starting July 1, 1965, similar health warnings would be required in their advertisements. The tobacco industry responded with lobbying efforts on Capitol Hill and a public relations campaign that included brochures such as the previously produced "Tobacco—a vital U.S. Industry," stressing the economic importance of the industry and its contributions to federal revenues.[2][3]
S. 559 was introduced in the Senate on January 15, 1965, by Senator Warren G. Magnuson (D-WA), which required cigarette packages to bear the statement: "Warning: Continual Cigarette Smoking May be Hazardous to Your Health." The bill also removed a threat to tobacco interests by prohibiting any other health warning by federal, state, or local entities for a period of time. Representative Walter Rogers (D-TX) introduced H.R. 3014 in the House.[4][5] It was similar to S. 559; however, instead of a three-year moratorium on federal agency regulation of labeling and advertising, the House bill permanently banned the Federal Trade Commission or other federal agency action concerning health warnings.
The House and Senate were under pressure from both health organizations, which wanted stronger legislation informing the public about the health hazards, and tobacco interests that sought to limit the impact of the proposed warning label. A conference committee resolved differences between the House and Senate bill versions by compromising on a four-year ban of FTC action. On July 6, the Senate adopted the conference report by a voice vote and on July 13, the House adopted the report by a 286 to 103 roll-call vote.
President Lyndon B. Johnson signed the bill into law without comment on July 27, 1965.[6]