Cibaca is an oral hygiene brand in India. Originally owned by Ciba Geigy which marketed Cibaca toothpastes and toothbrushes, the brand was bought by Colgate-Palmolive in 1994.[1] After the acquisition, Colgate relaunched the brand as Colgate Cibaca to indicate the change of ownership.[2] The brand is strong in rural India, where it sells in high volumes.[3]
See also
- List of toothpaste brands
- Index of oral health and dental articles
- Binaca (brand)
References
- Chandrasekar. Marketing Management: Text & Cases Tata McGraw-Hill Education, 2010^
- Awadhesh Kumar Singh. Rural Marketing: Indian Perspective New Age International, 2007^
- Colgate squeezing for more freshness gains Daily News and Analysis, 26 March 2007, retrieved 13 March 2012^