Chooks Fresh & Tasty was a Western Australian fast food chain that specialized in barbecued and fried chicken.
History
Chooks was originally a well known regional fast food brand named River Rooster. Operations began in Busselton and Margaret River in 1991. River Rooster stores were generally in areas that lacked popular fast food chains – namely Chicken Treat, Red Rooster or KFC.[1]
Around 2003, the River Rooster name was dropped. The company felt they were not generating new transactions due to the similarity in brands with other outlets. The company started a competition where customers could submit new names to them for consideration, after which the final Chooks Fresh & Tasty name was adopted.[1][2]