Chipita

Chipita S.A. is a Greek food company headquartered in Athens, Greece. As of 2016, it is stationed within 56 countries.[1]

History

Chipita is a Greek snack food company established in 1973. In 1991, Chipita introduced one of its flagship products, the 7DAYS croissant—an individually packaged baked snack with long shelf life. Currently, Chipita products are manufactured in plants located in 11 countries and marketed to consumers in a total of 56 countries, either directly or through strategic partnerships.

The Group has 13 privately owned plants in the Netherlands, Greece, Germany, Bulgaria, Austria, Belgium, the United Kingdom, Poland, Russia, Romania, Turkey, Slovakia and Switzerland (2024). Additionally, six more plants operate through strategic partnerships in Saudi Arabia, Mexico, Malaysia and India. Since this period, Chipita has also set up commercial offices in 15 countries: the Netherlands, Austria, the Czech Republic, Germany, Hungary,

Products

International brands

7DAYS: A range of sweet and savory flour-based products

Products: Sweet: 7DAYS Single Serve Croissant, 7DAYS mini croissants, 7DAYS Cakes, 7DAYS Biscuits Savory: Bake Rolls, Mini Bake Rolls, Fruit & Nuts, Pizzeti

Fineti: Chipita's confectionery line[7]

Products: Fineti Chocolates, Fineti Dips & Sticks, Fineti Wafer Sticks, Fineti Spread

Chipicao: Geared towards children, Chipicao is a sweet snack brand that includes an additional item, such as a sticker or toy

Products: Chipicao single serve croissants, Chipicao mini croissants, Chipicao Biscuits, Chipicao Cakes[7]

Local Greek brands

Source:[7]

Molto Croissants
SpinSpan Jam
Chipita and Tsipers potato chips
Extra extruded snacks: Extra Cheesy Curls, Extra Spicy Stars, Extra with Peanut

Joint venture partnerships

Chipita S.A. has formed the following joint venture partnerships:

Mexico

Established in 2017, CCP is a Joint Venture between Chipita, Catamo and Mr. Alberto Romo of Proan. CCP handles marketing, sales and distribution of mini croissants designed for kids under the brand Vuala.

India

Britchip Foods Limited was set up in 2017 in India as a joint venture partnership between Chipita and Britannia Industries. Britchip office is based in Bengaluru while its manufacturing plant is located in Pune.[8][9] The share capital of Britchip Foods is made up of 40% of ST Bakery, Chipita Foods' successor that supports croissant production by offering development and know-how, and 60% of Britannia Industries.[10]

Mexico

India

Saudi Arabia

Modern Food Industries (MFI) was set up in 2009 in Saudi Arabia as a joint venture between Chipita, Almarai and The Olayan Group. Based in Riyadh, it has manufacturing plants in Jeddah, Al-Kharj and Ha'il. In 2009 it introduced the 7DAYS croissant in Saudi Arabia. Subsequently, also entered the cakes market with its 7DAYS Swiss Rolls and 7DAYS Cake Bars, while in 2018 it launched 7Days Bake Rolls in the market. Modern Food Industries is also present in the United Arab Emirates, Kuwait, Oman, Bahrain.

Malaysia

Established in 2016, Muchico Bakery SDN BHD is a joint venture in Malaysia between Chipita and the Tan Family. Muchico Bakery commenced local manufacturing of the products and introduced the 7DAYS croissant as of 2017 in the market of Malaysia and as of 2018 in Singapore.

type	S.A.
founder	Constandinos Tsaltas
area served	Worldwide
key people	Spyros Theodoropoulos (CEO)
industry	Food
products	7DAYS, Fineti, Chipicao and others
revenue	546,8 million € (2020)
parent	Mondelēz International (2021–present)
foundation	1973
location	Athens, Greece
homepage	chipita.com

History

Products

International brands

Joint venture partnerships

Mexico

India

Mexico

India

Saudi Arabia

Malaysia

External links

References

Saudi Arabia

Malaysia