Ching's Secret is a food brand founded in 1996 by Capital Foods and based in Mumbai, India. The Ching's Secret range of food products and ingredients include noodles, soups, sauces, masalas and chutneys.[1][2][3] In 2024, Capital Foods was acquired by Tata Consumer Products for around ₹5,200 crore in an all-cash deal.
History
In 1995, Mr. Ajay Gupta launched Capital Foods. Using his marketing experience, he scouted the food market to explore profitable niches and homed in on Ching’s Secret, a brand that would offer Chinese food ingredients. He followed this up with Smith & Jones, a brand that would offer international foods and food ingredients.[4]
Ching’s Secret debuted the staple trilogy of Chinese sauces - Soy Sauce, Red Chilli Sauce, Green Chilli Sauce.