Cheddars are a British brand of baked Cheddar cheese-flavoured savoury biscuits. They were originally manufactured and sold by Crawfords. Until 2014, Cheddars were marketed under the McVitie's brand; they are now sold under the Jacob's brand. Mini Cheddars continue to be marketed under the McVitie's brand in Ireland. Cheddars are made using wheat flour and include real cheese.[1]
Varieties
Mini Cheddars were the result of product diversification by McVitie's in 1984–1985 - brainchild of Product Manager Angela Ellis. New flavours were later introduced, including Marmite, BBQ Beef, Branston Pickle, Cheese & Onion, Ham & Cheese, and Mature Cheddar. They are commonly sold as a snack in pubs throughout the United Kingdom and from shops, in one-portion packets and multi-portion drums.[1][2]