Charming Charlie is a women's contemporary fashion and accessories retailer based in Houston, Texas.
History
Launched in 2004 by founder and former chief executive officer, Charlie Chanaratsopon, the brand is known for offering a wide array of women's apparel and fashion accessories, beauty, gifts and more, all arranged by color.[2]
In November 2017, Charming Charlie filed for Chapter 11 bankruptcy protection after reaching a restructuring deal with its lenders that would allow for the company to continue operating its stores throughout the Christmas season. The company announced plans to shutter 100 of its 375 locations by December 29, 2017, as well as the lay off of additional employees at its corporate headquarters.[3] By April 2018, Charming Charlie had its reorganization plan approved by a U.S. bankruptcy judge, and emerged from its bankruptcy proceedings that same month.[4]
In July 2019, Charming Charlie filed for Chapter 11 bankruptcy for the second time in less than two years. The company noted that its reorganization plan was unsuccessful, stating that "these efforts simply were not sufficient to stabilize." As a result of the bankruptcy filing, the company announced the closure of its 261 remaining locations nationwide, with liquidation sales beginning at all locations immediately after the announcement.