Charlie's Group Limited is a New Zealand-based producer of fruit juices and fruit-based soft drinks. It is owned by the Japanese beverage company Asahi.
Charlie's was founded in 1999 by Marc Ellis, Stefan Lepionka and Simon Neal. Originally the company produced fresh orange juice; in 2001, Charlie's added other natural fruit juices. They also sell loose fruit, fruit smoothies and sports water flavoured with fruit juices.
In May 2008, Charlie's launched a line of fruit-based soft drinks.[2] It marketed its products as "Honest", referring to the fact that the products are not from concentrate with no sugar added.[3]
Charlie's listed on the NZX in 2006.[4] In 2008, Charlie's opened a new plant in Renmark, South Australia.[5]