Chai Point is an Indian tea company and a cafe chain which focuses on tea-based beverages. As of October, 2017, the company also started selling their teas on Amazon.in, making it their first foray into distribution via the e-commerce platform. Chai Point's motto of "India runs on Chai" is apt for Indians' love for tea.
History
Chai Point was founded in Bengaluru, Karnataka, India, in 2010 by Amuleek Singh. The name Chai Point is derived from the word Chai which is the Hindi word for tea.
Chai Teas[1] is an integral part of a large majority of Indian home and different varieties of teas are also not alien to most of the Indians. Amuleek Singh, however, created an entire ecosystem of making the tea and its packaging more appealing to white collar Indians who were latching on to the high end coffee joints.[2]
Locations
Chai Point has presence in eight Indian cities with presence across retail locations, airports, and business parks. In addition to physical format stores, the chain has a delivery service and a vending based solution called 'Vending as a Service'' focused primarily at corporation.
Investors
Chai Point raised a total of ₹71.2 crore ($10 million) in round one of funding in September, 2015. On April 19, 2018, tea retailer Chai Point said it had raised ₹132 crore ($20 million) in series C funding, its single-largest round so far.[3] Key investors in Chai Point include:
External links
References
- Gaurav Jha. The Benefits of Drinking Chai Tea for Digestion The Pahadi Story, 2023-11-16, retrieved 2025-01-10^
- Reghu Balakrishnan. Harvard, IIT graduates are tea sellers, too Business Standard India, 2015-03-31, retrieved 2020-12-29^
- Chai Point to invest up to Rs 120 mn, add 30 stores in FY19 Business Standard, 2018-06-22, retrieved 2019-10-27^
- Chai Point raises $20 million in Series C funding from Paragon Partner www.livemint.com, 19 April 2018^
- Chai Point gets $20 million fresh funds from Paragon Partners-led investors The Hindu, 2018-04-19, retrieved 2019-10-27^