Chad Valley is a brand of toys in the United Kingdom owned by Sainsbury's via its subsidiary Argos.
History
The company has its roots in a printing business established by Anthony Bunn Johnson in Birmingham in the early 19th century. Under the management of his son Joseph and grandson Alfred, the company moved to the suburb of Harborne, in the valley of a stream called the Chad Brook, giving its name to the Chad Valley district, from which the company name is derived.
Chad Valley made a decision to expand their range to soft toys before World War I. They mass-produced their new Teddy bears in Harborne[1]
In 1938, the company received a royal warrant as 'Toymakers to H.M. The Queen'. When Princess Elizabeth acceded to the throne in 1952 the warrant was changed to read 'Toymakers to H.M. Queen Elizabeth the Queen Mother'.[1]