Cesar W. Lüthi (6 September 1930 – 18 July 2002) was a Swiss international sports marketing businessman. He was the founder of CWL Telesport and Marketing, and was involved with advertising for the International Ice Hockey Federation, the German Football Association, and the Olympic Games. He was inducted into the IIHF Hall of Fame in 1998, and received the Olympic Order.
Career
Lüthi was born on 6 September 1930, in Wohlen, Aargau, Switzerland. He began in the sports marketing business during the 1966 World Rowing Championships.[1][2] He was a pioneer in advertising with the use of revolving billboards.[1][3]